Le Guevel joins the UK business on 1st April 2014 from Beijing where he is currently the deputy managing director of Dongfeng Peugeot, the Brand’s joint venture operation in China. Before China, he was managing director of Peugeot’s subsidiary in Belgium (2009-2011), in Russia (2004-2009) and director of marketing in Poland (2000-2004).

Le Guevel joins the UK following last week’s unveiling of the forthcoming 108 and recent launches including the new 208 GTi and XY, the 2008 crossover and the new 308 and RCZ R.

He commented: ‘I am delighted to be joining the Peugeot UK team at such an exciting time for the brand as all the recently launched new products attract more and more customers and the new Peugeot 108 and 308SW are still to come later in the year.

‘I am really looking forward to the new opportunity ahead of me in what is one of the top markets for Peugeot in the world.’