A new innovation centre that will provide assistance to smart mobility start-ups is to open in Tel Aviv.

Michel Taride, group president, Hertz International (middle) and the DRIVE Innovation Center launch team mark the opening of the new smart mobility center in Tel Aviv

Founded by the Mayer Group in partnership with global firms such as Hertz, Honda, Ituran and Volvo Cars, the Drive Innovation Center will include a range of activities aimed at providing assistance to start-ups and entrepreneurs, including advanced prototyping labs and co-working space.

Drive CEO Boaz Mamo said: “Drive was created from a significant need in the world of smart mobility entrepreneurs to hone innovations to real market needs through collaboration with market leaders, creation of initial stage prototypes, and the ability to back the collaboration with focused investments. Drive will unite all its resources in order to locate and support the most promising start-ups in the field of smart mobility in Israel and around the world.

“The transportation industry is facing a dramatic change. Drive will have the ability to provide start-ups with a clear visual of this changing market and to provide Drive’s partners with meaningful connections and innovation opportunities.”