ALD acquires Spanish flexible rental specialist

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ALD has acquired Spain’s Reflex Alquiler Flexible de Vehículos, providing it with a valuable route into the SME flexible rental market in the country.

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ALD’s acquisition of Reflex provides it with a route to the SME flexible rental market

Reflex is an independent provider of flexible renting and runs around 2,000 vehicles to SMEs. The acquisition strengthens ALD’s flexible renting offering in Spain, where its division currently manages a fleet of around 4,000 flexible contracts with large corporates.

Mike Masterson, CEO of ALD, said: “Reflex has developed a niche position through a singular product offering, unique IT capabilities and direct access to SMEs. This transaction further enhances our strategy to increase the scope of services brought to our customers. It is an example of our ability to identify bolt-on acquisitions with key differentiation factors.”

Pablo Martinez, CEO of Reflex, added: “The combination of Reflex unique capabilities in flexible renting and ALD commercial reach and product offering will be a clear growth accelerator.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.