ALD to provide car sharing for MaaS Global mobility service

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Mobility operator Maas Global has signed up ALD Automotive to provide car sharing for its ‘Whim’ Mobility as a Service app in Helsinki, Finland.

ALD Automotive logo

Selected Whim users will thus have access to a dedicated pool of ALD car sharing vehicles in Helsinki from July

The app launched two years ago in the Finnish capital – joined by the West Midlands in the UK earlier this year – and enables users to subscribe to the app on a monthly package, giving them access to a single mobile service that combines travel options from different transport providers. This covers everything from taxis to public transport, car services or bike sharing for both professional or personal usage.

From July, selected Whim users will be given access to a dedicated pool of ALD Automotive car sharing vehicles in Helsinki. This gives them the “benefits of using a car without any of the commitments that the car ownership brings, which is MaaS Global’s ultimate target,” according to Jarkko Jaakkola, area manager for Finland at MaaS Global.

ALD said the pilot agreement supports its strategy to partner up with innovative partners to broaden the company’s offering and extend the reach of its services.

John Saffrett, chief operating officer at ALD, explained: “With the mobility sector set to evolve considerably in the coming years, MaaS Global was a natural partner for ALD Automotive to explore new channels for offering our services. Our ambition is to be at the forefront of changes in mobility and partnering up with MaaS Global will enable us to benefit from the company’s experience and expertise in the field of Mobility as a Service while broadening our presence in the consumer market.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.