Alphabet launches in Greece, Cyprus, Croatia and Bulgaria

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Alphabet International has expanded into Greece, Cyprus, Croatia and Bulgaria under a new partnership with leasing expert Autohellas SA.

Richard Schooling, chief commercial officer at Alphabet International

Richard Schooling, chief commercial officer at Alphabet International

The collaboration with the Hertz International licensee, which has a central office in Athens, enables Alphabet to enter all four markets at once, significantly expanding its presence in Europe.

The move will bring vital benefits to Alphabet’s clients who can now gain access to the range of Alphabet compatible products and services available in all four countries, through a firm with a long tradition and experience in leasing as well as a key understanding of the markets in the Mediterranean and the Balkans.

Autohellas SA was founded back in the 1960s by Theodoros Vassilakis who acquired the Hertz franchise in Crete with a fleet of six Volkswagen Beetles. In 1974 he became the Greece Hertz licensee and Autohellas SA was formed. The business has now evolved to offer five fully equipped workshops across the country and more than 350 authorised service points, as well as a wide range of services beyond leasing, including regular maintenance as well as emergency repairs, tyre changing, accident management and 24-hour road assistance.

“Autohellas holistic service approach, combining classic leasing topics with workshop expertise, aligns well with Alphabet’s mission to guarantee customer satisfaction and to help companies achieve their goals by implementing the right mix of products and services,” said Richard Schooling, chief commercial officer at Alphabet International.

Dimitrios Mangioros, deputy general manager of Autohellas SA, added: “Joining forces to provide best-fit mobility solutions to international corporate customers is a logical and future-oriented step for Autohellas.”

The collaboration is the latest sign-up for Alphabet this year, following hot on the heels of its launches in TurkeyRussiaSerbia and Ireland.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.