Automotive research specialist APD Global Research has launched a new consultancy division to support its Voice360, Talkback360 customer experience programmes and bespoke market research capabilities in the UK, Europe, Middle East and America.

Mark Gibson, APD Global Research

Headed up by Mark Gibson, previously Alphabet GB’s head of marketing, the 10-strong team will enable the company to expand its coverage.

APD’s programmes are already operational in 52 countries and 26 different languages, and extend to APD Australia where the consultancy division has been managing high-profile clients in the Asia Pacific region since 2008 from its Melbourne base.

Paul Turner, chairman of APD Global said: “The consultancy team enables us to expand our coverage and take our client support to the next level in delivering change management programmes that come out of our core market research proposition.

“The team are looking forward to engaging with a wide range of companies involved within the automotive and aviation sectors,” he added.