Audi aids switch to e-mobility with new WhatsApp e-tron advice service

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Audi has launched a WhatsApp-based advice service in the UK to provide “almost instantaneous” responses to e-tron drivers’ e-mobility questions.

The specialist customer service is provided 7 days a week, from 8am to 9pm, with a response time within minutes

The specialist customer service is provided seven days a week, from 8am to 9pm and enables customers to pose questions and expect responses back within minutes.

The service has already been rolled out to customers who have placed an order for an e-tron and is said to have proved extremely popular, with questions ranging from access to charging points at Audi Centres, to e-tron specific accessories and other considerations such as winter tyre availability.

Director of Audi UK Andrew Doyle said: “We fully understand that making the transition to a fully electric car can potentially give rise to new questions that may not have been considered before, and therefore an appropriately user-focused option was required.

“We also know that our e-tron customers are always switched on and appreciate the added convenience its many digital services such as Amazon Alexa, natural language voice control and the myAudi app already offer, which is why the e-tron Concierge is an ideal extension of that hassle-free approach to communication outside of the car.”

Customers who are not already using the service can enquire about getting access by emailing [email protected].

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.