BlaBlaCar partners with ALD Automotive and Opel for carpooling incentives
Long-distance carpooling service, BlaBlaCar, has launched a pilot scheme offering unique car deals to its most active French members. The offer is the result of a partnership with leasing company ALD Automotive and Opel.
From 5 April, BlaBlaCar’s French ‘Ambassadors’ will have access to a selection of cars available in ‘car-as-a-service’ packages, including lower-priced leasing, warranty and maintenance services.
In addition, Ambassadors will benefit from a €20 (£17) discount on their lease for every month they share journeys on BlaBlaCar, further expanding the possibility to save on car costs through carpooling.
Nicolas Brusson, CEO of BlaBlaCar, commented: “The BlaBlaCar community will purchase more than 1.3 million cars in 2017. The idea here is to leverage the strength of this community to unlock deals that would not otherwise be widely available to our members and pioneer a new approach to car ownership based on usage.”
The selection of vehicles, which includes Corsa, Astra and Mokka X, has been chosen based on a survey of over 28,000 French Ambassadors, who also revealed their past experiences, preferences and concerns when purchasing a car.
“We’re excited to offer this opportunity to our Ambassadors, who really are the leaders of the sharing revolution,” added Brusson. “We believe that the future of the car is a shared car.”
For more of the latest industry news, click here.