Bleak prospects for automotive in Europe, report finds

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European vehicle manufacturing could fall to as low as 5% of the global market, if automotive executives’ predictions come true, according to KPMG’s Global Automotive Executive Survey 2018.

European vehicle manufacturing could fall to as low as 5% of the global market

European vehicle manufacturing could fall to as low as 5% of the global market

The report found 63% of respondents believed vehicle manufacturing in Western Europe will reduce significantly, to less than 5% of the global market by 2030.

“Whilst it sounds dire, the truth is that sustainable growth can only be generated in Asia, based on current market forecasts, and this is reflected by the opinions of UK automotive executives, and Western Europe is home to numerous premium brands.

“So European carmakers need to make use of the technologies offered by Industry 4.0, the Internet of things; and data analytics to take advantage of opportunities to manage costs and continue to be globally competitive,” said Justin Benson, UK head of automotive at KPMG.

The report was conducted on 907 respondents occupying a leading position of CEO, president, chairman or C-level executive and includes upstream players (product-driven), automakers and suppliers, and downstream players (service-driven), including dealers, financial services providers, rental companies, mobility services providers as well as information and communication technology (ICT) companies.

Furthermore, 75% of UK automotive executives felt that between 20-50% of car retailers may no longer exist by 2025, while 61% of respondents believed issues around vehicle financing may become a concern due to lower residual values and reflecting a possible Europe-wide trend.

With millions of consumers taking advantage of financing options, such as contract hire and personal contract plans (PCP), the end is nigh for traditional dealerships, the respondents felt, and the way for them to survive would be to adapt to new retail concepts and business models.

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.