Bluemove launches car sharing service in Barcelona
Spanish car sharing specialist Bluemove has expanded its service to Barcelona.
The business, which was acquired a few months across by the Europcar Group through the Ubeeqo brand, already has services running in Madrid and Seville.
In the first phase of the new scheme, Bluemove will provide 39 cars in around 20 car parks in the neighbourhoods of Eixample and Gràcia, among other districts.
The company is also considering expanding its service into new zones of the Catalonian capital.
Jorge González-Iglesias, MD of Bluemove, explained: “Barcelona is an important step to consolidate our offer in the Spanish market. Additionally, we will shortly be able to cover all the national territory with our corporate car-sharing offer.”
Fabrizio Ruggiero, Europcar Group deputy CEO sales, marketing, customers & InterRent, added: “We are happy that Bluemove is stepping up its development with this new opening in Barcelona. It allows Ubeeqo to strengthen its presence in Europe, particularly in Spain and demonstrates Europcar Group’s strategy to propose even more mobility solutions to our customers all across Europe.”
The company has also launched a marketing campaign, to support the launch, giving exclusive discounts to the first 1,000 people to sign up. The service is free to join and there are no fixed costs for customers.For more of the latest industry news, click here.