Chery targets European LCV market with debut of new Delivan brand

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Chery Commercial Vehicle (CCV) is officially stepping onto the European van stage with the arrival of its Delivan brand at next week’s CV Show.

Delivan will premiere at the CV Show alongside a series of concept vehicles

CCV, part of the global Chery Holding Group, will use the event as the global launch platform for the all-new European-focused CV brand.

Positioned as a “forward-looking commercial vehicle proposition”, Delivan will premiere at the show alongside a series of concept vehicles, offering an early preview of the company’s product, technology and design direction ahead of a planned European product launch in 2027.

Jolly Yang – VP of Chery Commercial Vehicle and CEO of Delivan, said: “This is a defining moment for Chery Commercial Vehicle as we take our first step into the European market at the Commercial Vehicle Show. Europe represents one of the most advanced and demanding commercial vehicle environments in the world, and it is exactly where we want to demonstrate the strength of our vision, our technology and our long-term commitment.

“The launch of Delivan signals the beginning of a new chapter for our business – one that is focused on delivering intelligent, efficient and future-ready mobility solutions tailored to the evolving needs of operators. As the urgency to address climate change grows, reinforcing the shift towards electrification and smarter logistics and driving demand for more efficient, connected commercial vehicles, we see an opportunity to define a new model for intelligent commercial mobility, built on advanced technology.”

The showcase comes at a pivotal time for the commercial vehicle sector, as operators and manufacturers navigate the transition towards electrification, intelligent mobility and new logistics demands. CCV’s presence at the CV Show signals its intent to “play a meaningful role in this transformation, underpinned by a global strategy focused on innovation, scalability and real-world usability”.

Yang added: “Our presence in Birmingham is not just about showcasing concepts, but about starting meaningful conversations with partners, customers and media as we build towards our European introduction in 2026 and beyond.”

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.