Cox Automotive launches mobility division

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Cox Automotive has launched a new business division in the United States, recognising the global growth of Mobility as a Service (MaaS).

Car Sharing

Cox Automotive has established relationships with multiple MaaS providers.


The Mobility Solutions Group will be led by president Joe George, and incorporates newly-acquired Clutch Technologies, which is a subscription-based vehicle usage platform designed for the automotive industry.

This is said to be complementary to its other divisions. Cox launched the Flexdrive subscription service in 2014, and has a network of reconditioning centres for maintaining vehicles at sites across the United States.

The company also has relationships with MaaS providers including BMW ReachNow, Getaround and Lyft, and has invested in ride and car-sharing platform Ridecell, and LIDAR sensor manufacturer Ouster, which is targeting autonomous vehicles.

David Liniado, vice president of new growth and development, Jenny Bedard, head of finance, and Vince Zappa, president of Clutch Technologies, will report to George and help build a team to further develop Cox Automotive’s mobility capabilities.

Solutions for other markets are under consideration, with a Cox spokesperson saying global trends were showing growth of ride hailing, car sharing and vehicle subscriptions in Europe.

Sandy Schwartz, president of Cox Automotive, said: “The future of mobility as a service is a massive business opportunity, with some estimates at well in excess of $1 trillion (€880m) by 2030. Our goal is to grow our presence in that part of the business and help all our partners and clients successfully navigate the many new opportunities.”



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Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.