Three of the world’s leading car rental brands are coming to Taiwan under a major new deal.

Ho Ing will operate the Enterprise Rent-A-Car, National Car Rental and Alamo brands in Taiwan

Enterprise Mobility has inked an agreement with Ho Ing Mobility Service Co to add new franchise locations featuring car rental options from the Enterprise Rent-A-Car, National Car Rental and Alamo brands.

Branches featuring the incoming brands are scheduled to open throughout Taiwan in the first half of 2026 at 14 service locations operated by Ho Ing. Additional locations are scheduled to be introduced throughout the year and into 2027.

Founded in 2019, Ho Ing Mobility Service has a well-established presence as one of Taiwan’s leading daily car rental companies. An offshoot of Hotai Group, one of Taiwan’s largest conglomerates, the firm is a prominent car rental provider in Taiwan, boasting a fleet of more than 6,000 vehicles, including mopeds, compact and luxury cars, SUVs, vans and trucks. Ho Ing offers a range of short- and long-term mobility solutions, including upscale chauffeur services.

Stanley Lo, president of Ho Ing Mobility Service Co, said: “This partnership with Enterprise Mobility to introduce well-known car rental brands such as Enterprise, National and Alamo to Taiwan underscores our dedication to enhancing the overall rental experience for our customers.”

Isidro Loaiza, vice president of global franchising at Enterprise Mobility, added: “Ho Ing Mobility Service has built a sterling reputation in Taiwan and provides a fantastic opportunity to bring greater worldwide access to the car rental brands our customers know and love.”

The partnership underscores work by Enterprise Mobility to grow its international footprint with strong partners that are committed to customer service excellence.

“Partnering with Ho Ing Mobility Service marks a pivotal step in our strategy to expand our business in the Asia-Pacific region,” said Marco Beltgens, assistant vice president, global franchising Asia Pacific, at Enterprise Mobility. “Succeeding globally is a function of succeeding locally. This collaboration leverages Ho Ing’s established presence and expertise in Taiwan, enabling us to deliver unparalleled car rental services and enhance mobility solutions for our customers.”

In the Asia-Pacific region, Enterprise currently offers chauffeur-driven services through its partners in Thailand, South Korea, Vietnam, the Philippines and China.

Through its franchise partners, Enterprise Mobility has seen significant international growth over the past 12 years, which includes a presence in 11 countries and territories in the Asia-Pacific region, including Japan, South Korea, Australia and New Zealand, along with nationwide car rental coverage in China, offered through its Chinese partner, eHi.