Enterprise expands into Egypt under new partnership

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Enterprise Holdings has expanded into Egypt as it looks to take advantage of economic growth in the region and a growing interest in car sharing, leasing and rental as a mobility solution.

It marks the next step in Enterprise’s plans to ensure the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands can be accessed globally

The rental giant has partnered with Premier Group, one of the country’s largest providers of integrated services and logistics, which has led to the creation of new subsidiary, Premier Auto Rentals.

The newly created vehicle rental business, Premier Auto Rentals, will open a network of branches at major airport and community locations in Egypt throughout 2019. It will offer short and long-term hire in addition to chauffeured rentals for domestic and international tourists, as well as business customers. The company also intends to sub-franchise across the country to accelerate its expansion.

As part of the partnership, Premier Auto Rentals will have full access to Enterprise’s technology and booking platforms.

Premier Group was founded in 1990 and has more than 15,000 employees. Its partnerships with brands such as FedEx Express, TNT Express, FedEx Trade Networks and Adecco has led it to develop significant interests in a number of business sectors including logistics, express transportation, air and ocean freight, supply chain and distribution. Its subsidiary, Egypt Express, is one of the largest FedEx Express Global service participants in the region.

Ahmed Shaheen, chairman and CEO of Premier Group, said: “Transportation in Egypt has been growing faster than ever before. There is enormous interest in ride sharing, flexible car hire and on-demand mobility. Now is the perfect time to launch a world-class vehicle rental solution. Our vision is to introduce the world’s number one car rental brand to enable every Egyptian consumer, tourist and business traveller to access Enterprise’s exceptional customer solutions.

“As a family-owned business, Premier Group has always valued partnerships with many of the world’s top brands. We create close ties with our partner operations and become part of an international team that provides deep local market knowledge. We are committed to serving market-leading brands and we understand the huge attention, investment, resource and commitment essential to building a successful business in fast-growing developing economies.”

The agreement marks the next step in Enterprise’s international expansion to ensure that customers can access the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands anywhere in the world.

Peter A. Smith, vice president of global franchising at Enterprise Holdings, said: “Our mission, as always, is to deliver outstanding service to our customers, wherever they may travel. Our journey has already seen us expand into many countries around the world. Today, we launch an important new partnership to provide joined-up mobility in one of the region’s largest economies.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.