Greyfell Nordic has opened airport locations under the Enterprise brand at Stockholm Arlanda, Gothenburg Landvetter and Oslo Gardermoen and more will follow. 

The agreement forms part of a planned programme of expansion over the past 18 months that has seen Enterprise partner with leading mobility providers across Europe. Last week Enterprise announced that it has also opened operations in the Balkan states.

Peter A Smith, vice president of global franchising at Enterprise, said: ‘The agreement is another important part of the thriving community of successful car rental businesses that we’re building. Our customers have responded very positively to the growth of our European network, which has been developed through franchise partners with a strong track record for service. Companies like Greyfell Nordic help us to deliver greater value, quality and care to all of our customers wherever they may travel.’ 

Morten von Krogh, managing director of Greyfell Nordic, added: ‘This agreement is underpinned by a shared belief in the importance of customer service as the core driver for business value. We’re looking forward to mutual growth and success through our partnership with Enterprise by serving business travellers and tourists looking for both great value car hire and outstanding customer care.’

In EMEA, the Enterprise brand is also available in Albania, Austria, Belgium, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Macedonia, the Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Turkey and the UK.

The company said it would become operational in additional countries throughout Europe in the coming months.