Based at the firm’s Reading office in the UK, Chris Morrell takes on the role of EMEA sales directory, with responsibility for Fleetmatics’ EMEA sales strategy and the growth of its business in the region.

Mr Morrell brings substantial experience of new business generation and enterprise contract sales management from time spent at sales performance management companies Callidus and Varicent and a number of US software and solutions providers including Entrust software and HID Global. He was most recently new business director at OpenSymmetry.

He said: ‘I am very excited to join Fleetmatics and am looking forward to growing the company’s presence in EMEA. Fleetmatics’ not only has great technology, but differentiates itself from the competition by delivering outstanding customer service.  With this winning combination, I believe there are excellent opportunities to grow our market share across the region. We’re off to good start, having just announced our first major customer win in the Netherlands. I’m looking forward to building on that success.’