Ford calls for clear electric roadmap in UK’s road to 2030
The UK needs a clear roadmap to the 2030 ICE ban, focusing on developing workplace and public charging and giving stronger incentives to purchase electric vehicles.
The call comes from Ford ahead of the COP26 climate conference, as it says there’s an opportunity for the UK to lead the way with a clear plan for delivering the switch to electric vehicles.
“In the UK, the electrification transition is underway, but we will not achieve the Government’s 2030 target organically. We need a plan, supporting the rollout of electric and plug-in hybrid vehicles, in operation ahead of November’s critical COP26 climate summit,” said Stuart Rowley, president, Ford of Europe.
The carmaker said the scale of the challenge requires a partnership between all the key stakeholders: policymakers, energy providers, local authorities, consumers and the auto industry.
Its new research finds that while the appetite for electric vehicles is increasing – 28% of respondents said they plan to buy an electric vehicle within the next five years – a substantial proportion of drivers still have reservations.
More than one in five say they have no intention of buying an electric vehicle, while a further fifth said they would not buy an electric vehicle until they have no other option.
And the research also suggests that consumer acceptance is a key obstacle to overcome, with the Go Electric report pointing to an apparent lack of information around EV technology. A majority of drivers – 61% – surveyed for the report said they did not feel they have enough information to make an informed decision on purchasing an electric vehicle.
As such, Ford is stepping up its Go Electric consumer awareness campaign to help consumers on the journey to an all-electric future.
But it’s also outlined four key action points that the UK as a whole needs to address:
- Comprehensive Roadmap: an action plan led by Government and agreed by all relevant stakeholders, which sets out the ‘how’ and ‘when’ of the switch to electrification
- Charging Infrastructure: charging points need to be accessible for all with public charging points required across the UK so that no regions are left behind
- Incentivisation: a need for a comprehensive regime of both purchase and usage incentives that encourage consumers to adopt all-electric and plug-in hybrid technologies
- Information for all: consumers have said they do not feel that they have enough information on electric vehicles. This requires a collective effort from all stakeholders to ensure customers have confidence in the technologies
Ford’s full Go Electric report can be viewed here.