Ford will launch five all-new “multi-energy” passenger vehicles, along with two new commercial vehicles and further uptime services for fleets in an aggressive product offensive for Europe.

Five all-new passenger vehicles are planned over the next three years

Uncovered today (18 May 2026) at a gathering of dealers and partners in Austria, the plans will deliver a “comprehensive product rollout and a vibrant new vision” as Ford battles slowing sales and the shift to electrification.

On the passenger car side, the new vehicles include a new “multi-energy” member of the global Bronco family. This rugged compact SUV is confirmed for production at Ford’s plant in Valencia, Spain, from 2028 and will get its first debut in the UK.

New models will also include a new small electric hatch widely tipped as the electric successor to the Fiesta. Ford says this will combine distinct design with its signature driving dynamics to inject ‘race to road’ capabilities into the B-segment.

Other new model include a dynamic, fully electric small SUV that “will carry the same rally-bred design language and drive dynamics in an urban-friendly package”. Both this and the electric Fiesta will be developed and produced in collaboration with Renault Group under their recently announced partnership agreement.

Finally, two additional multi-energy rally-bred crossover models will complete the new line-up by the end of 2029.

The new European strategy debuts alongside the company’s ‘Ready Set Ford’ global brand platform.

Ford also promises two new work-ready commercial vehicles from its Ford Pro brand, as it said it would “defend and grow its commercial leadership by expanding its line-up and connected services that turn vehicle data into measurable productivity”.

Ford Ranger Super Duty

A new ‘Super Duty’ version of the Ranger will target the emergency services, forestry, mining and military. It will be able to tow up to 4.5 tonnes and carry a near 2-tonne payload  with heavy-duty suspension, extra underbody protection and high ground clearance, direct from the factory.

“European governments and convertors serving the defence industry are increasingly looking for off-the-shelf vehicles that deliver the extreme capabilities required by the military,” said Jim Baumbrick, president, Ford in Europe. “Ranger Super Duty is the right vehicle for the job. It’s the most capable Ranger ever built, creating a new heavy-duty truck segment in Europe. It’s available at scale, straight from our factory.”

Ford also confirmed the arrival of the all-new, all-electric Transit City, showcased at the CV Show last month and created specifically for fleets operating in dense urban areas. It’s designed to keep things simple with a single, high-standard specification and three body styles including a chassis cab for conversions. It arrives in showrooms later this year.

The company also pledged to further expand its connected services for fleets, as the brand evolves “from a vehicle manufacturer into an indispensable productivity partner for businesses of all sizes”.

Already available to larger fleets, Ford’s connected services will extended to small businesses for the first time.

Ford confirmed the arrival of the all-new, all-electric Transit City

Through new Dealer Uptime Services, the brand says it will elevate the dealer into a data-enabled productivity partner equipped with the insight, tools and connectivity to keep their commercial customers earning. Early pilots show repair times are cut by up to 50%, with 80% of repairs identified proactively.

Finally, Ford again issued a call to action for changes in the EV regulatory framework in Europe and the UK based on a “customer-first approach” as it warned that pathways “must align with consumer reality and provide a flexible transition to an electric future”.

It’s called for realistic targets and the right charging infrastructure, warning that CO2 targets must reflect actual consumer demand and infrastructure reality.

“Forcing a transition faster than the market can move risks slowing the vehicle renewal rate – a critical factor in reducing emissions,” said the brand.

The OEM also wants legislation to support and encourage electrified technologies such as plug-in hybrids (PHEVs) and extended-range electric vehicles (EREVs) as practical stepping stones.

The brand has also called for protection for small businesses, warning that businesses are struggling with charging infrastructure optimized for passenger vehicles and delays in gaining grid access for depots. Forcing aggressive targets on commercial vehicles acts as a tax on the plumbers, builders, and delivery drivers who power Europe’s economy.

And the brand has said that the EU’s Made in Europe rules must reflect the reality of integrated regional supply chains and the important role of regional partners such as Turkey, Morocco and the UK play..

Jim Baumbrick said: “We don’t build vehicles to meet regulatory mandates; we build them for people.

“The fastest route to zero emissions is the one customers will actually take. We can accelerate emissions reductions today with hybrid technologies that let customers drive electric whenever they can.”