Geotab is marking its 25^th global anniversary today (7 August 2025) by celebrating its growth and work to drive the future of connected vehicles.

Geotab is now one of the largest global connected vehicle telematics organisations

A worldwide leader in connected transportation solutions, the business set out as a two-person startup, built on the belief that data can change the world.

It’s now one of the largest global connected vehicle telematics organisations with approximately five million connected vehicles under subscription and over 50k customers. This includes its launch across Europe 11 years ago. The company now employs more than 2,700 employees around the world, and has built an ecosystem of over 700 partners.

It’s a significant milestone when only about 10% of startups sustain long-term success, and has been fuelled by data insights and collaboration along with AI-driven innovation and critical industry advancements, as reflected by Geotab’s 300+ patents.

Neil Cawse, founder and CEO of Geotab, said: “Being an entrepreneur you need to stay focused and take risks, which isn’t always easy, so it is incredibly rewarding to see technology, data and people align to drive your vision forward and truly make a difference.

“This anniversary is a moment to look back at our humble beginnings and the incredible path we’ve walked, but more importantly, it’s a launchpad for everything that’s still to come. The real magic happens when our technology, powered by collective insights and collaboration, helps customers solve real-world problems, whether that’s making roads safer, shrinking carbon footprints, or getting vital goods where they need to be, faster and more efficiently.”

Geotab’s strategic use of artificial intelligence (AI) and data analytics is a core factor in its long-standing success. By leveraging massive datasets, the company has integrated advanced AI and machine learning capabilities directly into its platform. Geotab is one of the largest users of Google Cloud services, especially for AI and data analytics, enabling the business to deliver sophisticated, predictive insights and advanced solutions for fleets, from spotting potential accidents before they happen to anticipating vehicle failures and even assessing road risks.

“The future of connected vehicles is bursting with potential, and AI will be at the heart of reshaping it,” Cawse added. “We’ve built deep expertise in harnessing the power of data, and with AI, we’re continually unlocking deeper insights, anticipating challenges, and delivering unprecedented value to our customers. Technology is moving incredibly fast, and we’re committed to moving even faster, digging deeper and continuing our mission of empowering fleets with the best possible tools and insights. We genuinely believe that when we work together, with quality data, we can change the world for the better.”

Edward Kulperger, SVP EMEA at Geotab, commented: “As Geotab celebrates 25 years, I am personally excited for what the future holds in EMEA and proud of how far we’ve come. When we established our presence in Europe 11 years ago, our goal was to expand on the work we’d started and build a team and community to help shape the future of connected transport. I am inspired every day by the diversity and ingenuity of our people across the region and the partnerships we have built with customers, resellers and partners. The success of our EMEA teams has contributed significantly to Geotab’s global growth, not only through technology, but also through our shared commitment to sustainability, safety, and smarter mobility. The most rewarding part for me is seeing how our data is helping customers transform their operations and create real impact.”