A new global driver challenge to encourage and reward safe driving behaviour has launched to support Brake’s annual Road Safety Week campaign.

The Driver Safety Challenge is open to all fleet drivers and motorists, with cash and other prizes available

Run by Applied Driving, the Driver Safety Challenge is open to all fleet drivers and motorists, with cash and other prizes available for the top driving performances during the month of November.

All drivers need to do is sign up through the Applied Driving website and download the Companion+ Mobile Safety app, which will be free of charge for the duration of the event.

The app will assess at-risk driving events and send safety message, videos or e-learning modules tailored specifically to drivers’ needs. Drivers will also get weekly email updates about their performance and current ranking position in a global driver league table, with further updates via social media channels. The results will be used by Applied Driving to identify and crown winners of the competition.

“Our aim is to encourage, educate and incentivise drivers to improve their safe driving behaviour by getting them to take-part in our month-long challenge,” explained Andy Phillips, global managing partner at Applied Driving.

“We wanted to create a competition that would show how effective driver engagement can encourage safer driving behaviours. This is a great opportunity for fleets to try out our solution at no cost, which has been shown to reduce at-risk driving events by as much as 96%.”

Fleets continuing to run the app after the campaign will also receive a promotional discount as part of their participation.

“We believe that together we can achieve more, so we are also inviting our partners to get involved with our Road Safety Month Campaign and to take advantage of all the initiatives we are running and the complimentary resources,” added Phillips.

The Driver Safety Challenge is part of Applied Driving’s annual Road Safety Month, which coincides with Brake’s Road Safety Week 2023. The company will run a series of driver safety workshops and webinars across November, as well as providing complimentary access to a wide range of resources. Organisations will also be able to take advantage of free access to Applied Driving’s e-learning module library and download road safety bulletins.

To sign up to the Driver Safety Challenge – either as an individual or on behalf of your fleet drivers – and see the latest updates on Road Safety Month, visit here.