INRIX has launched a new traffic solution said to bring the most precise and actionable traffic information to date thanks to the use of artificial intelligence.

INRIX AI Traffic provides instant updates to traffic conditions and pinpoints traffic speeds in different lanes

Drawing on over a decade of data from sources including connected cars, mobile phones and weather, INRIX AI Traffic provides instant updates to traffic conditions – from roadwork to accidents to everyday congestion – and pinpoints traffic speeds in different lanes to deliver the most accurate ETAs on every road, according to the firm. The solution can also be used by road authorities to gain insight to help promote public safety and future-proof their roadways. And according to the firm, the ongoing learning processes mean accuracy will continue to improve.

“AI seems like an intangible technology but INRIX is taking advantage of its endless capabilities to improve transportation around the world,” said Mark Daymond, chief technology officer at INRIX. “By radically enhancing precision, timeliness, detail and coverage, INRIX AI Traffic is an evolution in traffic intelligence for connected cars and smart cities.”