Enterprise brings rental services to Sweden

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Car rental services from Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands are now available in Sweden, with the official opening of Enterprise Holdings’ first location in the country.

The Enterprise family of brands is already available in 100 countries, of which more than 40 are in EMEA

Situated in Stockholm’s Arlanda Airport ahead of future branch openings, the new site has been established following an agreement with Shared Mobility A/S, marking Enterprise Holdings’ latest franchise agreement.

Peter A Smith, vice president of global franchising, Enterprise Holdings, said: “Our aim is to offer an integrated vehicle rental solution to our customers wherever they need mobility: where they live, where they work and when they travel across the globe. Europe is a key part of our customer service proposition. We want to be where our customers need us, so they can have a consistent experience wherever they travel.

“As one of the world’s strongest economies, Sweden is a vital part of building our European and global network. It is a growing market for shared mobility ‘on demand’, which is how Enterprise is developing its services to meet the needs of an emerging customer base. We are delighted to be partnering with Shared Mobility A/S to officially launch Enterprise in Sweden.”

The new branch is already said to be seeing significant demand from customers in the Nordics, UK, France, Germany and Spain, as well as those from North America

Drivers can also benefit from the brands’ global customer programmes, which include membership of Enterprise Plus and the Emerald Club from National Car Rental, both of which offer rewards based on the level of usage.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.