INRIX launches new artificial intelligence traffic solution

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INRIX has launched a new traffic solution said to bring the most precise and actionable traffic information to date thanks to the use of artificial intelligence.

The new rules would make it compulsory for vulnerable road users to be taken into account for the first time when planning new roads

INRIX AI Traffic provides instant updates to traffic conditions and pinpoints traffic speeds in different lanes

Drawing on over a decade of data from sources including connected cars, mobile phones and weather, INRIX AI Traffic provides instant updates to traffic conditions – from roadwork to accidents to everyday congestion – and pinpoints traffic speeds in different lanes to deliver the most accurate ETAs on every road, according to the firm. The solution can also be used by road authorities to gain insight to help promote public safety and future-proof their roadways. And according to the firm, the ongoing learning processes mean accuracy will continue to improve.

“AI seems like an intangible technology but INRIX is taking advantage of its endless capabilities to improve transportation around the world,” said Mark Daymond, chief technology officer at INRIX. “By radically enhancing precision, timeliness, detail and coverage, INRIX AI Traffic is an evolution in traffic intelligence for connected cars and smart cities.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.