Kia Motors Europe to drive used car operations with Indicata
Kia Motors Europe is to use the Indicata used vehicle intelligence platform to support growth plans for its used vehicle operations.
The web-based platform monitors all used cars currently for sale in a market by collecting and analysing live used car market data in real-time from online sources such as classified websites, OEM websites, dealer websites and used car retailer websites. As it result, it provides carmakers with strategic guidance to improve operational efficiencies in their used vehicle operations.
“We compared a range of solutions providers,” said Michael Cole, chief operating oficer of Kia Motors Europe. “Indicata stood out for the detailed business intelligence and analytics it provides. Their solution allows us to receive excellent operational analysis and reports, which can help the efficiency of our used car operations.”