Netradyne acquires Moove to accelerate AI fleet safety expansion

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AI safety leader Netradyne has acquired fleet intelligence business Moove Connected Mobility to scale its operations and impact worldwide.

Jeroen Bruinooge, former CEO of Moove, will assume the role of SVP & GM, Europe at Netradyne

The deal, announced today (5 May 2026), serves as a major tactical expansion for Netradyne into the European market, establishing a new operational headquarters in the Netherlands.

Moove will become part of Netradyne Europe, with its office in Utrecht serving as a central operating hub for regional sales, customer engagement, partnerships and market development. The combined organisation will allow Netradyne to accelerate growth in Europe while maintaining close proximity to customers, regulators and ecosystem partners.

The acquisition merges Moove’s deep operational experience in Europe with Netradyne’s AI-driven edge intelligence platform, creating “a scaled, durable foundation” to serve enterprise customers across the continent with advanced real-time coaching and predictive safety insights.

Avneesh Agrawal, CEO and co‑founder of Netradyne, said Europe is a critical pillar of the firm’s global strategy.

“This acquisition reflects a clear commitment to building long‑term presence, leadership, and trust in the region. By bringing together Moove’s local expertise and relationships with Netradyne’s AI platform, we are uniquely positioned to support European fleets at scale while staying deeply anchored in the region.”

Moove’s former CEO, Jeroen Bruinooge, joins the Netradyne executive team as senior vice president and general manager, Europe, focused on leading the company’s European go‑to‑market strategy, regional partnerships and customer success.

Together, the combined teams will focus on delivering practical, intelligent solutions that help fleet operators improve safety outcomes, enhance driver performance, and gain consistent operational insights.

The acquisition also strengthens Netradyne’s ability to support global customers seeking a unified, AI‑powered fleet platform across North America, Europe and Asia.

A spokesperson added: “This move reflects Netradyne’s broader mission to build a truly global AI company with regional depth, local accountability and long‑term investment in the markets it serves.”

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.