Geotab lands 2,200-vehicle connected fleet deal for Nurture Group
Nurture Group has selected Geotab to connect its 2,200-vehicle fleet across the UK.
The group – which includes Nurture Landscapes, Tivoli, Gavin Jones, Nurture Pest Control and Gristwood & Toms – will use Geotab GO devices and the MyGeotab platform to strengthen fleet visibility and operational efficiency across its nationwide landscaping and grounds maintenance operations.
The group runs a fleet of 2,150 light commercial vehicles and 50 HGVs, servicing thousands of sites across the UK daily.
As the business has grown, so has the need for a fleet platform that can scale alongside it – one that delivers richer vehicle data, greater visibility and better value. Moving to Geotab gives the group access to comprehensive diagnostics through a streamlined, plug-and-play installation, positioning the fleet for its next phase of growth.
Nick Hills, chief operating officer at Nurture Group, elaborated: “We need a telematics platform that can keep up with where the business is heading, not just where it’s been. Geotab provides the data quality and scalability we’re looking for, with a setup that is simpler and a cost model that works for a fleet our size.”
The deployment started in March 2026 and is expected to complete within weeks.
Geotab’s technology will give Nurture Group near real-time visibility across its entire fleet – including vehicle location, trip data, driver behaviour and engine diagnostics – through a single, unified dashboard. The open platform also positions the group to integrate additional tools and third-party solutions from the Geotab Marketplace as its needs evolve.
Aaron Jarvis, vice president, EMEA at Geotab, said: “Nurture Group’s fleet spans very different types of work, from ground maintenance to winter gritting. Connecting 2,200 vehicles under a single platform gives their operations team a consistent view across the entire group, regardless of which division a vehicle sits in. As the business continues to evolve, our advanced open platform means the technology can keep pace.”

