Nissan GB renews Indicata partnership

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Nissan GB has renewed its partnership agreement with Indicata as part of work to boost its used car sales efficiencies across its dealer network.

Jon Mitchell, Indicata’s group sales director

The carmaker deployed the real-time online used vehicle management system a year ago for its used car head office function and its team of field-based used car managers, during which time the system has helped the vehicle manufacturer’s approved dealer network sell more used cars more quickly.

The dealer network typically has around 10,000 used cars in stock at any one time.

Under the renewed agreement, Indicata will provide Nissan GB with own-brand data used car insights as the vehicle manufacturer continues to focus attentions on the importance and value of the used vehicle market.

“Indicata’s powerful market insights have proved highly valuable over the past 12 months in developing both our national used car sales strategy and our dealers locally,” explained David Ardern, Nissan GB’s used car section manager.

“The renewed agreement sees us move to the next phase of our used car strategy by focusing specifically on own brand insights and ensuring our dealers have access to real time market information to drive our network’s competitiveness within the sector.”

Ardern added: “Ultimately, we want our dealers to sell more used Nissan cars, helping to drive additional profitability into their used car businesses.”

Autorola, parent company of Indicata, also supports Nissan GB’s dealer network in selling over-age stock and unwanted part exchanges via its online used car portal.

Commenting on the renewed Indicata deal, Jon Mitchell, Indicata’s group sales director, said: “Our partnership with Nissan GB has proved highly successful in helping optimise efficiency across its used car operations.

“We look forward to moving into the next phase of our relationship and supporting its dealer network in continuing to maximise efficiencies across its used car business.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.