Nissan signs up to Autorola’s Indicata

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Nissan GB has purchased Autorola’s Indicata real-time online used vehicle management system to help support its national used car sales strategy and its dealers locally.

Nissan’s used car head office function and its team of field-based used car managers will use Indicata’s market insights 

Nissan’s used car head office function and its team of field-based used car managers will use Indicata’s market insights

The carmaker runs a 200-strong dealer network in the UK, with around 10,000 used cars in stock at any time, and trials of the Indicata solution – which analyses used car market data to provide market dynamic insights – have shown how it can optimise efficiency.

Giles Rayner, Nissan GB’s national used vehicle remarketing manager, said: “We can help identify the little things that will impact on a sale; such as stock being uploaded online without an image, or with a lack of key data such as mileage or price. The insights into prices will also support dealers in ensuring their stock is highly competitive against local competition with an eye on reducing stocking days.

“Ultimately, we want our dealers to sell more used cars more often, as this will help drive additional profitability into their used car businesses,” he added.

Nissan already uses Autorola UK for its remarketing, supporting its dealer network in selling over-age stock and unwanted part exchanges with the help of its online used car portal.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.