Groupe PSA has appointed Stephen Norman as managing director of Vauxhall Motors and Opel Ireland, effective from 1 February.

Stephen Norman

Norman has been senior vice president, chief sales and marketing officer at PSA since 2016, having joined the group as chief marketing officer in May 2014. He replaces Rory Harvey, who will leave the business at the end of February.

Reporting to Peter Christian Kuespert, sales, marketing and aftersales managing director of Opel/Vauxhall, Norman’s new role will be to spearhead business development in line with PSA’s new new strategic plan. His background means he will be also a marketing reference for both brands.

Vauxhall registered 195,137 cars and 28,368 vans in the UK last year; declines of 22.2% and 24.8% compared to 2016, according to figures from the SMMT. In Ireland, Opel recorded 6,530 car and 968 van registrations, down 20.8% and 31.8% respectively on 2016, data from SIMI shows.

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