SelfDrive Mobility, a Dubai-based company that’s “disrupting the traditional car rental model”, has rolled out its car subscription service in the UK.

The subscription service is said to deliver “unprecedented affordability, flexibility and convenience”

Aimed at drivers and fleets looking to ditch long-term leases and ownership hassles, the service brings prices from £199 a month with zero deposit available on selected vehicles.

The subscription service can be accessed via by the SelfDirect website or the Apple or Android app and is said to deliver “unprecedented affordability, flexibility and convenience” with durations ranging from one day to 12 months.

Plans start from £199 per month on selected models, and from £229 on compact SUVs, and are fully inclusive of insurance, servicing and maintenance.  Drivers can also opt for a three-month subscription on selected car models for £249 per month.

In a claimed market-first move, SelfDrive introduces zero-deposit car subscriptions on selected models, making the service accessible and seamless for individuals and businesses alike.

Backed by over 50+ OEMs and 150+ dealership partnerships, SelfDrive’s services are already widespread across the Emirates and Gulf Cooperation Council markets, serving over 1.5 million users.

The business says its seamless, digital-first experience has already positioned it as a regional leader and it’s committed to invest £5m in the UK over the coming years to establish and grow its market presence here.

Soham Shah, founder and CEO of SelfDrive.uk, said: “We’re not just launching a car subscription service, we’re redefining how UK drivers access vehicles. With SelfDrive, subscribing to a car is as easy as ordering a takeaway. We’ve stripped away the paperwork, deposits and delays, so users get on the road in minutes, not days.”

He added “With aggressive pricing, a zero deposit option and a 100% digital experience, SelfDrive is bringing a new standard in convenience, cost-efficiency and flexibility to the UK market.”