Stellantis launches €30bn push on software-enabled cars

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Stellantis is to make more than €30bn (£25.7bn) of investments through 2025, driving its transformation into offering software-enabled product offerings and subscriptions that include fleet-specific solutions.

Three new platforms will be deployed, at scale, from 2024 across the four vehicle platforms of Stellantis

Expected to generate around €20bn (£17.1bn) in annual revenues by 2030, its new software strategy will span the group’s 14 brands and build on existing connected vehicle capabilities to develop an open software-defined platform. This will extensively expanding the options on offer and transforming how customers interact with their vehicles. Features and services will be upgraded regularly via over-the-air updates.

By 2024, the majority of all its new vehicles will be fully over-the-air updatable and the group is planning to have 34 million monetizable connected cars by 2030 – compared to 12 million currently.

Its software and connected services model is underpinned by five key pillars: Services and Subscriptions; Features On Demand; Data as a Service and Fleet Services; Vehicle Pricing and Resale Value; and Conquests, Service Retention and Cross-Selling.

Plans, announced at its Software Day yesterday, include the 2022 launch of a usage-based insurance programme offered through its captive finance arms in Europe and North America and intended to expand globally.

Stellantis also announced the launch of three new tech platforms – STLA Brain, STLA SmartCockpit and STLA AutoDrive – that will arrive in 2024 and run across the group’s four vehicle platforms.

Carlos Tavares, Stellantis CEO, said: “Our electrification and software strategies will support the shift to become a sustainable mobility tech company to lead the pack, leveraging the associated business growth with over-the-air features and services, and delivering the best experience to our customers. With the three all-new AI-powered technology platforms to arrive in 2024, deployed across the four STLA vehicle platforms, we will leverage the speed and agility associated with the de-coupling of hardware and software cycles.”

The plans will be supported by strategic partnerships with leading companies, including BMW, Foxconn and Waymo.

The new software strategy dovetails with the company’s vehicle electrification plans, announced in July 2021 at its EV Day and targeting for more than 70% sales in Europe and over 40% in the US to be low-emission vehicles (fully electric or plug-in hybrid) by 2030.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.