ALD Automotive launches ALD Carmarket in UK
ALD Automotive has launched a new digital sales platform, offering ex-lease vehicles to buy at a fixed price, auction, sealed bid or countdown price drop.
ALD Carmarket gives dealers exclusive access to vehicles that have come off ALD Automotive lease, through the convenience of an online platform, but with the support of a dedicated account team behind the scenes.
The company says cars and LCVs will be available, listed with full history, inspection reports and photos, allowing potential buyers to filter vehicles by make, age, mileage and gearbox type. Vehicles can be previewed prior to going on sale, and any ‘favourites’ can be earmarked, ALD added.
The system has been trialled with a number of dealers, with feedback used to help shape the offering.
Customers will be offered several purchase methods ranging from fixed price, auction, sealed bid, or a countdown price drop. Research during the trial indicated that the majority will be sold as an auction with ‘buy it now’ option.
Gareth Jones, digital remarketing manager at ALD Automotive said: “With ALD Carmarket we aim to make the buying process as straight forward and hassle free as possible. It has already proven successful in Europe, and UK buyers have been quick to sign up and take advantage. One thing we are very keen to get over is that we’re not just a screen, we have a dedicated team behind it who are in regular contact with buyers and help to give ALD Carmarket the human touch.”
Vehicle prices are reviewed daily, in line with any market movement, ALD said, while invoices are issued digitally. There are currently no buyer’s or admin fees and the service is free to sign up to.
Simon Patel, head of remarketing at ALD Automotive added: “We are always looking for new, innovative ways to improve our service and the ALD Carmarket platform is a great example of this. We know how busy everyone is and we see ALD Carmarket as an easy to use, cost-effective way to purchase both cars and LCVs.”
For more information on the platform please go to aldcarmarket.com and click on the sign up button.