Alphabet extends European remarketing partnership with BCA

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Alphabet International has extended its pan-European remarketing partnership with BCA until the end of 2023.

René Lorr, head of international operations, Alphabet International

René Lorr, head of international operations, Alphabet International

BCA has remarketed Alphabet’s lease returns to motor trade buyers, since a partnership between the two firms was established in 2014. The partnership covers eight European countries via BCA’s online platform. This contract has now been extended for a further three years.

The sales programme is co-ordinated by BCA Fleet Control Monitor, a fleet solutions and remarketing platform that administers and controls all of Alphabet International’s de-fleet inventory.

Alphabet’s regular online auctions offer a wide range of ex-lease cars and light commercial vehicles to international buyers.

René Lorr, head of international operations, Alphabet International, said: “BCA has ensured that we are very well-positioned in terms of the global remarketing of our lease returns. The integrated software solution, which is directly linked to the wider BCA Marketplace, allows us to deliver a speedy, efficient and transparent remarketing process across Europe.”

Davide Coco, commercial director Europe – BCA, added: “This contractual extension is the result of our successful partnership over a number of years in Europe. We are delighted to be shaping a successful future in conjunction with Alphabet and to offer our customers a steadily growing portfolio of stock in this desirable one-owner vehicle segment.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.