Alphabet extends European remarketing partnership with BCA
Alphabet International has extended its pan-European remarketing partnership with BCA until the end of 2023.
BCA has remarketed Alphabet’s lease returns to motor trade buyers, since a partnership between the two firms was established in 2014. The partnership covers eight European countries via BCA’s online platform. This contract has now been extended for a further three years.
The sales programme is co-ordinated by BCA Fleet Control Monitor, a fleet solutions and remarketing platform that administers and controls all of Alphabet International’s de-fleet inventory.
Alphabet’s regular online auctions offer a wide range of ex-lease cars and light commercial vehicles to international buyers.
René Lorr, head of international operations, Alphabet International, said: “BCA has ensured that we are very well-positioned in terms of the global remarketing of our lease returns. The integrated software solution, which is directly linked to the wider BCA Marketplace, allows us to deliver a speedy, efficient and transparent remarketing process across Europe.”
Davide Coco, commercial director Europe – BCA, added: “This contractual extension is the result of our successful partnership over a number of years in Europe. We are delighted to be shaping a successful future in conjunction with Alphabet and to offer our customers a steadily growing portfolio of stock in this desirable one-owner vehicle segment.”