Applied Driving pairs with SureCam for automated risk reduction solution

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Applied Driving has partnered with video telematics specialist SureCam for an integrated data capture, analysis and video solution to help fleets manage risk.

The integration will help fleets identify and eliminate at-risk driver behaviour

Under the agreement, Applied Driving’s online web-application Riskmapp will be integrated with SureCam’s network-connected dash cameras. The collaboration will help fleets to enhance driver engagement by receiving Triggered Training in conjunction with the high-quality video footage of driving events.

The tie-up forms part of Applied Driving’s work to partner with fleet and video telematics providers, developing integrated solutions for fleets of all sizes.

“We have come together with SureCam to enhance our automated risk reduction solution, Companion+,” said Andy Phillips, global managing partner at Applied Driving. “As a result, our fleet customers will now be able to complement our existing data capture and analysis with video. This will enable them to achieve even greater safety improvements by helping to identify and eliminate at-risk driver behaviour.”

Video of severe driving events, reviewed by SureCam, will be provided to both fleet customers and Applied Driving via Riskmapp. In the first instance, a link to the footage will be sent to the driver alongside a safety message as part of the Triggered Training functionality within Companion+. The footage will also provide an effective coaching tool to tackle negative driving styles.

Sam Footer, partnership director at SureCam, commented: “We believe that this technology has the power to make our roads safer, protecting the lives and livelihoods of fleet drivers, owners, and the communities they serve. By partnering with likeminded industry experts, such as Applied Driving, we can deliver innovative, real-time video solutions that enable fleets to run safer, smarter and more profitably.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.