The Global Automakers and its member companies unveiled the principles, which commit automakers to take certain steps to protect the personal data generated by their vehicles.

‘The privacy Principles reflect the reality that automobiles increasingly make use of innovative technologies designed to save lives, time and the environment,’ said Global Automakers president and CEO John Bozzella. ‘As modern cars not only share the road but will in the not too distant future communicate with one another, vigilance over the privacy of our customers and the security of vehicle systems is an imperative.’


The Principles’ fundamentals are based on the Federal Trade Commission’s (FTC) Fair Information Practice Principles (FIPPs), which, in turn, rest on privacy practice frameworks used in the United States and around the world for over forty years. Areas covered include geolocation, driver behaviour and biometric information.

Carmakers who have signed up to the voluntary rules include BMW, Fiat Chrysler, Ford, General Motors, Honda, Hyundai-Kia, Mazda, Mercedes-Benz, Nissan, Toyota and Volkswagen Group.

‘Automakers are integrating innovative systems in the initial stages of design and production providing consumers with safe, smart, and sensible vehicle choices,’ said Mr Bozzella. ‘As advanced technologies continue to evolve and become increasingly data driven, we will continue to adopt best practices and work with experts and other stakeholders to ensure consumers are protected.’