The concept, which previews its new Genesis saloon, shows the carmaker’s plans to push into the global luxury segment through bold styling as well as showcasing cutting-edge technologies such as eye-tracking and gesture-based controls. It also features a 5.0-litre V89 engine as well as rear-hinged rear cabin access.

‘Hyundai’s Genesis and Equus models are now recognised as serious contenders in the global luxury market. Our concept vehicle today will further raise Hyundai’s premium brand image,’ said Tak Uk Im, chief operating officer (COO) and head of Hyundai Motor’s International Operations Division in Seoul. ‘Our focus going forward is to strive for brand innovation based on quality.’

The carmaker has reported a sharp increase in sales of top-end models such as the Genesis and Equus, with a 24% rise outside Korea in 2012 compared to the previous year. These two models are particularly proving strong in the Middle East region, where sales reached 4,132 units last year, an increase of more than 45% from a year earlier.

Hyundai also been steadily increasing its market share in the US too, with John Krafcik, president and CEO, Hyundai Motor America, explaining: ‘We’ve departed from industry convention in many of our premium product, marketing, sales and service approaches, and it’s worked out pretty well, with Genesis and Equus now delivering a 9% retail market share in their premium segments, higher than the 5% retail share Hyundai brand achieves in the overall industry. This success paves the way for a new generation of rear-wheel drive premium products.’

He added: ‘HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology.’