The widespread adoption of SQi will provide a single measurement of customer service across Europe for all three of Enterprise Holdings’ brands – Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car – enabling them to benchmark their service against a company-wide, global standard.

Until now SQi has only been used to measure customer satisfaction in corporate locations in North America, South America, Central and Latin America, France, Germany, Ireland, Spain and the UK.

Under the move, SQi has been introduced to franchise partners in Austria, Belgium, Greece, Iceland, the Netherlands, Norway, Sweden and Switzerland and will be rolled out in October in Hungary, Turkey and Slovakia. This will be followed by affiliates in the Czech Republic, Denmark and Poland along with Enterprise’s other European partners in the coming months.  

Greg Stubblefield, Enterprise Holdings’ chief strategy officer and executive vice president, said: “Enterprise has grown rapidly across Europe over the past three years through acquisition and strategic partnerships. The rollout of SQi to our European partners will ensure that customers receive Enterprise’s renowned customer service regardless of where they pick up the vehicle. It's vital for our customers to know that they are going to receive the same attention to quality and service wherever they may be, and SQi is a simple benchmark to help us identify where we may need to improve consistency.”