Effective immediately, Discount Car and Truck Rentals Ltd will serve Europcar’s customers in Canada while Europcar will serve Discount’s customers in the rest of the world.

The agreement enables Europcar to offer customers the access they need to prime airport locations in Canada and at the same time strengthen its reach to the North American market.

Roland Keppler, CEO of Europcar Group, said: ‘The new partnership with Discount fulfils the next step in our strategy to further develop our global footprint and extends our opportunities in the world’s car rental market, and especially in North America.’

‘The entire Discount Car and Truck Rentals team is very excited about this new alliance. For the first time in our 33-year history, we are able to offer global services to our Canadian customers and clients by partnering with Europcar. We have the utmost confidence that Europcar will take great care of our Canadian customers and we look forward to reciprocating that highest level of service to Europcar customers and clients that visit our beautiful country,’ said Jay Singer, president and CEO, Discount Car and Truck Rentals.