The new program is aimed at both end-user fleets and drivers who receive a vehicle allowance as part of their compensation package.

Eligible customers will have their choice of 2015 Jaguar XF, Jaguar XJ, Jaguar F-TYPE and Range Rover Evoque vehicles, with special incentives ranging from $1,000 to $2,500 depending on model.

Businesses must own and operate a business fleet of five or more vehicles (any make or model) to be eligible for special offers on select Jaguar and Land Rover models. Individual customers can qualify if they are employed at a company with 25 or more employees receiving a monthly or yearly vehicle allowance.