Jaguar Land Rover to supply Lyft drivers with fleet vehicles

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Jaguar Land Rover has become the latest carmaker to invest in the ride-sharing sector with the announcement that it is to take a $25m (22.3m euros) stake in US firm Lyft.


Jaguar Land Rover and Lyft will collaborate on mobility services including testing autonomous vehicles.

The deal, made through JLR’s InMotion mobility services business, will see the carmaker supply Lyft drivers with a fleet of vehicles while the two firms will collaborate on mobility services including testing autonomous vehicles.

Sebastian Peck, InMotion managing director, said: “We are excited to collaborate with a leading platform like Lyft not only on developing premium mobility solutions but also devising innovative solutions to the transport problems Jaguar Land Rover’s customers face.

“Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services.”

The deal with JLR follows Lyft’s announcement last week that it’s teaming up with nuTonomy, a developer of self-driving car software, to run a trial on self-driving electric cars in the US, and the ridesharing firm has also partnered with Waymo, Alphabet’s self-driving car company, in the last month on new self-driving products.

Lyft rival Uber has also signed a batch of OEM agreements in the last year to trial autonomous driving, including with Daimler and Volvo.

Commenting on the latest deal, John Zimmer, Lyft president and co-founder, said: “We’re excited to join forces with Jaguar Land Rover and InMotion. Lyft envisions a future where shared mobility will transform cities and improve people’s lives. This partnership will help us achieve that ambitious goal.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.