Mazda and Fiat seal deal to co-produce new roadster models
The open-top, two-seater sports cars will be produced at Mazda’s plant in Hiroshima, Japan, starting from 2015. Both will feature rear-wheel drive but the two brands have stressed that the models will be differentiated, distinctly styled and brand-specific. In addition, they will be powered by the brands’ own engines.
Talking about the joint benefits of the deal, the two carmakers said: ‘Mazda aims to enhance development and production efficiency and revitalise enthusiasm for open-top two-seater sports cars around the world.
‘For Fiat, this collaboration will permit the company to deliver a modern interpretation of the classic Alfa Romeo roadster utilising the latest technical solutions, helping Alfa Romeo to achieve its stated goals by 2016.’
The deal follows the signing of a memorandum of understanding in May 2012.
Natalie Middleton
Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.
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