Michael Cole announced as new president and CEO of Hyundai Motor Europe

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Michael Cole will join Hyundai Motor Europe’s European regional headquarter as its new president and CEO, starting on 1 July 2020.

Michael Cole to take role of president and CEO of Hyundai Motor Europe

Michael Cole to take role of president and CEO of Hyundai Motor Europe

With this new appointment, Mr Cole will continue his career with the Hyundai Motor Group, having held various senior management positions with the Kia brand during the last 11 years – most recently as president of Kia Motors America. He takes over from Dongwoo Choi, who held the role for the last two years.

As well as his most recent roles in Kia Motors America, Mr Cole also served as chief operating officer of Kia Motors Europe and, prior to that, managing director of Kia Motors UK.

Mr Choi joined Hyundai Motor Europe in 2018 and introduced two regional manufacturing plants in Czech Republic and Turkey. Mr Choi held a number of senior positions within Hyundai, including head of European Operations Division at the global headquarters and president of Hyundai Motor Manufacturing Czech.

In 2020, Hyundai is renewing its whole European product line-up, including a number of new electrified models.

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Jonathan Musk

Jonathan turned to motoring journalism in 2013 having founded, edited and produced Autovolt - one of the UK's leading electric car publications. He has also written and produced books on both Ferrari and Hispano-Suiza, while working as an international graphic designer for the past 15 years. As the automotive industry moves towards electrification, Jonathan brings a near-unrivalled knowledge of EVs and hybrids to Fleet World Group.