Oliver Lajara gains fleet promotion at Hyundai Motor Europe
The increase comes as Hyundai Motor Europe reports a sharp increase in non-private sales, which rose from 119,000 to 193,000 units between 2010 and 2012.
The company has also established a total of 430 dedicated fleet dealerships across Europe and the new i-best used car programme, with Mr Lajara having played a key role in both of these.
The Hyundai Motor Europe Fleet Department has also increased its profile significantly in recent years, with its European head office personnel having risen from 3 to 11, while its local fleet managers have increased from 12 to a total of 36.
Mr Lajara was previously head of fleet sales at EurotaxSchwacke GmbH and was also a senior key account manager Asian manufacturers. He also has experience at Sixt AG and Enterprise Rent-A-Car.
In his new position Mr Lajara will report directly to senior vice president and COO Allan Rushforth.
Natalie Middleton
Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.
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