Project Edward scoops Prince Michael International Road Safety Award
The winners of the Prince Michael International Road Safety Awards for 2018 have been announced, with TISPOL’s Project Edward included among the list of winners.
Presented at a ceremony at The Savoy, London, this month and attended by HRH Prince Michael of Kent, the awards saw Project Edward (European Day without a Road Death) – a low-cost campaign run in a partnership between police forces and road safety stakeholders across Europe – gain the Safer Road Users accolade for 2018.
Among its many achievements, the campaign was recognised for its high-profile, evidence-based work through targeted enforcement, media and PR for one day each year. In 2018, 31 countries participated and a continental road trip covered 3000km across 10 European countries helped to highlight the campaign. Social media reached in excess of 38 million people.
The awards also saw the FIA High Level Panel recognised for the #3500 Lives campaign. Said to be the first-ever global outdoor road safety advertising campaign and named after the number of people who lose their lives in preventable road traffic crashes every day on the world’s roads, the campaign brings major celebrities to call for personal and political commitment to road safety, as well as a properly resourced UN Fund for Road Safety to meet the challenge of the Sustainable Development Goals.
It was run in partnership with automobile clubs from around the world with outdoor advertising space, provided free of charge by JCDecaux as a pro bono contribution.
For a full list of Prince Michael International Road Safety Awards 2018 winners, click here.