PSA furthers electric vehicle plans with dedicated division
PSA Group is creating a standalone electric vehicle division as it pushes ahead with plans to have electric models across its range by 2025.
Established with a global remit, the Low Emission Vehicles Business Unit will have responsibility for driving ahead the group’s EV strategy across its five car brands, Peugeot, Citroën, DS and Opel/Vauxhall, and its Free2move mobility brand.
Speaking earlier this year, CEO Carlos Tavares confirmed that “Every model will have an array of powertrains including at least one electrified one”. This includes in the US, where the brand is to re-enter the market following a 25-year absence, including Free2Move.
The new dedicated EV business unit will be headed up by senior vice president Alexandre Guignard, who brings more than 11 years at PSA, and will have two priorities: profitable growth and making a contribution to PSA Group’s CO2 objectives.
The new division will report to Citroën CEO Linda Jackson, who said: “The energy transition is an opportunity that our company has seized by launching an unprecedented technological offensive made possible by our multi-energy platforms. The challenge for this Business Unit, which benefits from an experience built up over several years within the Group, will be to provide the best vehicles at the best time to satisfy our customers and thereby ensure the best economic conditions for launching PSA Group’s electric vehicles into the market.”
The announcement comes as a number of carmakers accelerate their research into EVs. Earlier this year, Volkswagen said it was creating an additional board of management division to oversee its electric mobility programme as it pushes ahead with plans to launch the first of its all-electric I.D. range. The brand is planning 300 “electrified” models by 2030.