PSA’s Free2move Carsharing service makes US debut

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PSA’s Free2Move Carsharing service has launched in Washington, marking its debut in the US.

The service provides 24/7 access to a fleet of 600 cars parked on public streets across all 8 wards in the District of Columbia

The free-floating car sharing service provides 24/7 access to a fleet of 600 cars parked on public streets across all 8 wards in the District of Columbia.

Members can join up via the Free2Move Carsharing app for a $10 membership fee and then use the app to locate, book, open/lock and pay for vehicles throughout the city.

There are no late fees, “per trip” fees or insurance charges and every trip cost is based on a 500-mile usage. Parking and fuel – as well as insurance for above 21 years drivers– is included in the service (see video here).

The service is one of the mobility solutions offered by Free2move in 12 countries and launches a year after the brand debuted the Free2move aggregator service in Seattle.

“The launch of Free2Move Carsharing in Washington DC is our first step in the deployment of our 10 year plan for a North America entry, as part of our Push to Pass strategic plan”, president and CEO of Groupe PSA North America, Larry Dominique said. “Our unique ‘service first’ launch strategy allows us to pragmatically re-enter this market thoughtfully and with a greater understanding of the retail marketplace and its consumers’ needs.”

“Washington DC was a natural choice for our launch based on population, traffic density and the wide range of mobility options,” added Michel Stumpe, president and CEO of Groupe PSA NA Carsharing said. “Once our service becomes established into DC’s mobility community, we’ll leverage this experience to grow into new markets.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.