Rental firm pledge gives global reassurance of safety best practice

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Enterprise Holdings has created a new Complete Clean Pledge across its global operations to reinforce customer confidence in cleaning and social distancing protocols.

As part of the Complete Clean Pledge, Enterprise Holdings has expanded and is relaunching its cleaning protocols

The Pledge has been rolled out across the company’s car rental operations – covering Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car – as well as its commercial vehicle rental, retail car sales, car club and vehicle-subscription services.

It introduces new mandates, including enhanced cleaning guidance for vehicles, shuttles and branch locations, as well as social distancing practices.

The initiative is one of a number of new measures the company is implementing across the organisation to ensure its customers feel safe and confident as they move forward and look to travel again. Other new features include kerbside rental transactions, as well as delivery at some locations, to help best serve customers while minimising foot traffic in locations.

“Now more than ever, we are reminded of the importance of innovating to serve our customers, and adapting to meet their evolving needs,” said Chrissy Taylor, Enterprise Holdings president and chief executive officer. “We know everyone has been impacted by COVID-19, and we want to assure our customers that they can have confidence in knowing we are doing everything we can to support their transportation needs with clean vehicles and a safe rental process as they begin to move forward.”

The Complete Clean Pledge will be carried on new signage throughout rental locations and car parks along with notifications within rented vehicles confirming they have been thoroughly cleaned. This includes washing, vacuuming, general wipe down, and sanitising with a disinfectant that meets leading health authority requirements, with particular attention to more than 20 high-touch points.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.