SEAT electric car strategy to bring VW Group platform for sub €20k EVs

By / 5 years ago / News / No Comments

Seat is to take the lead on developing a new platform for small, affordable EVs for the Volkswagen Group as part of a new electric cars strategy.

Seat will launch six electric and plug-in hybrid models

Seat will launch six electric and plug-in hybrid models

The platform will be developed in Spain at the Martorell factory in collaboration with the Volkswagen brand as a smaller version of VW’s Modular Electric Drive Toolkit (MEB), also being used for the Volkswagen ID electric hatchback due next year, Skoda’s forthcoming electric crossover that debuted at this year’s Geneva and Seat’s El-Born concept, also revealed at Geneva.

The platform will be used to develop affordable electric vehicles, with an entry level price below €20k (£17k), supported by more than 300 engineers.

Announcing the plans today, company CEO Luca de Meo stated that: “For the first time, the Seat Technical Centre will be developing a platform that may be used by more brands around the globe.”

The announcement comes a fortnight after the Volkswagen Group said it’s ramped up its plans for electric cars with a new strategy to launch almost 70 new models in the next 10 years – up from the 50 previously planned. It means the projected number of vehicles to be built on the group’s electric platforms in the next decade will increase from 15 million to 22 million while the share of electric vehicles in the group fleet is to rise to at least 40% by 2030.

Seat’s electric car offensive will also see it launch six electric and plug-in hybrid models by 2021. This will include an electric version of the Mii as well as the El-Born showcased at Geneva, while the new-generation Leon and the Tarraco will feature a plug-in hybrid version. Furthermore, the Cupra Leon and the Cupra Formentor coupé crossover seen at Geneva will also have a plug-in hybrid variant.

Volkswagen AG CEO Dr Herbert Diess said the move emphasised Seat’s role within the Volkswagen Group: “Seat is [a] crucial building block for the future of the Volkswagen Group. It is a successful and important player again based on close cooperation and synergies as well as joint technology and product development within the Group.”

The electric offensive will also include a micromobility strategy on behalf of the Volkswagen Group, as shown by the recently unveiled Minimó concept car and the electric eXS kickscooter.

The electric strategy was announced as Seat revealed its best-ever results. Profit after tax went up to €294m, 4.6% more than the previous year (€281m). Operating profit grew by 93.2% to stand at €223m (2017: €116m) and turnover amounted to €9.991bn, which is 4.6% higher than the 2017 result (€9.552bn). In the past five years, SEAT’s turnover has grown by 33%.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.