The industry’s EV heavy hitters will assemble at April’s Great British Fleet Event to shed valuable light on turning EV ambitions into reality.

One of five Masterclasses taking place throughout the day, the session will bridge the gap between EV ambition and everyday execution

One of five Masterclass sessions taking place throughout the day at the show, the discussion on ‘EVs and sustainability: From Ambition to Execution’ will feature an all-star line-up.

At the event, being held in Milton Keynes on 16 April, the session will bridge the gap between EV ambition and everyday execution.

Speakers include Mel Creedy, EV business development manager at Northgate, who will draw on her extensive EV expertise and Northgate’s consultancy to discuss managing large EV parcs and using data to transition from diesel to electric.

Also at the show will be Dan Lawrence-Eyre, co-founder and COO of Diode. The business specialises in accelerating fleet electrification and EV charging infrastructure, and Dan will draw on his expert knowledge on assisting businesses in transitioning to net-zero transportation.

Specialists from Volteum will cover strategic fleet planning. They are expected to discuss using AI to simulate real-world usage – factoring in weather and topography – to solve range anxiety and optimise vehicle selection.

Concluding the session will be a focus on employee engagement & salary sacrifice. The Electric Car Scheme will explore how to make EVs affordable for the wider workforce. Key topics include using salary sacrifice to bridge the cost gap.

The EVs and sustainability: From Ambition to Execution Masterclass will conclude with an interactive Q&A, allowing fleet managers to put their specific transition hurdles to the panel.

The seminar takes place at a critical point for the industry. While many organisations have set ambitious 2030 sustainability targets, the practical EV ‘execution’ phase often hits roadblocks in infrastructure, cost and driver engagement.

GBFE’s powerhouse panel of experts will provide solid advice on moving from boardroom targets to vehicles actually plugged in

GBFE’s powerhouse panel of experts will provide solid advice on moving from boardroom targets to vehicles actually plugged in, helping fleets of all sizes with a roadmap for electrification.

Beyond the EVs & Sustainability masterclass, the GBFE 2026 seminar programme at Arena MK offers a comprehensive deep dive into some of the other most pressing hurdles for modern fleet managers.

The Managing Vans & LCVs – A Different Challenge Masterclass focuses on the grit of commercial operations, tackling the specific operational, compliance and mission-critical uptime hurdles that set van fleets apart from car operations.

The Tech, Data & AI Masterclass ­– Opportunity or Overload Masterclass cuts through the digital noise to show how AI can turn complex fleet data into actionable insights, while addressing the vital frontier of cyber security to protect businesses and connected vehicles from emerging digital threats.

The Risk Management & Driver Wellbeing Masterclass shifts the focus to the person behind the wheel, exploring how to manage driver fatigue and mental health alongside the legal obligations and liability frameworks that protect both the driver and the business.

Finally, the Fleet Management Fundamentals: Getting The Basics Right Masterclass is aimed at fleet managers at all levels – from new arrivals to seasoned pros needing a compliance refresher. This session will provide essential insights into what fleet management looks like in 2026 – and, alongside other expert speakers, will include a Q&A panel with directors from the Association of Fleet Professionals (AFP).

That’s all in addition to the event’s extensive exhibition and networking opportunities – over 50 leading fleet suppliers will be on hand to demonstrate new services while the exhibition hall will also feature a wide range of new vehicles, including latest models from KGM Motors UK, MG and Mazda.

To grab your free ticket to the event, please click here.